joségarcia, mx and Attilia Fattori Franchini are proud to present “Snow White and the Huntsman”, an exhibition of new works by artist Yves Scherer. The show takes its title from the 2012 motion picture starring Kristen Stewart as Snow White and Chris Hemsworth as the Huntsman; a movie which was met with little interest at the box office, but has made headlines for what happened behind the scenes. Various images depicting an affair between the actress and Rupert Sanders, director of the movie, appeared in major news media and got inflated into a scandal which destroyed the public love­relationship between Kristen Stewart and her Twilight Co­Star Robert Pattinson. This act of betrayal put million of fans to tears and launched a debate turned rant on the rightfulness of the action performed by the actress, making it’s way into the moral codex and subconscious of a generation.

Scherer takes this context as a starting point, inserting his own narrative into it. By taking the position of a lover whose affection isn’t returned but betrayed by the very act, he develops the story of an intimate stranger, a position oscillating between the self­absorbed intensity and onanistic privacy of the man we brush past in our passages through late night airports and bus stations, and the artist’s personal history. Over two locations and different installative environments, Scherer unfolds a fan­fiction­become­physical reality which pulls equally from iconic representations of 19th Century German folktales characters, Hollywood movies and gossip magazines, as well as from recollections of Scherer’s personal life. This narrative, which can be read as a modern fairytale, is reflecting on the cherished notions of solitude in the web­era and shared values of the couple as a social entity; on how to live and what to expect from a love relationship today. At the same time it’s an exploration of the illusion of intimacy between celebrity and audience, a product of the ever tightening and finely spun media mesh, which started off with Paparazzi culture but has risen exponentially with the diffusion of social media platforms as Instagram or Twitter.

1Yves Scherer, S&H, 2016
Pencil and Crayon on Paper, 29.7 x 42 cm

2Yves Scherer, Snow White and the Huntsman, installation view, 2016 ( lower floor )

4Yves Scherer, Gossip (2), Gossip (3), 2016
acrylic paint, varnish, silkscreen, marker pen and dye sublimation print on fabric

5Yves Scherer, Gossip (3), 2016
acrylic paint, varnish, silkscreen, marker pen and dye sublimation print on fabric, 204 x 203 cm

7Yves Scherer, Snow White and the Huntsman, installation view, 2016

8Yves Scherer, Snow White and the Huntsman (poster), 2015 acrylic paint, crayon and pencil on canvas 60 x 45 cm

10Yves Scherer, Snow White and the Huntsman, installation view, 2016 ( upper floor )

11Yves Scherer, Snow White and the Huntsman, installation view, 2016 ( upper floor )

12Yves Scherer, K&Y (1), 2016
gouache, photographs, pencil, crayon, paper, marker pen and tape on paperboard 87.2 x 107.5

13Yves Scherer, lights, 2016

14Yves Scherer, Snow White and the Huntsman, installation view, 2016

15Yves Scherer, Snow White and the Huntsman, installation view, 2016

16Yves Scherer, Snow White and the Huntsman, installation view, 2016

20Yves Scherer, You’re Mine (Eternal 3), 2015 / You’re Mine (Eternal 1), 2016
acrylic paint on canvas, cardboard and foamcore, metal hangers 95 x 89 cm

21Yves Scherer, You’re Mine (Eternal 3), You’re Mine (Eternal 5), 2016

22 Yves Scherer, You’re Mine  (Eternal 1), You’re Mine (Eternal 3), 2016

23Yves Scherer, Snow White and the Huntsman, installation view, 2016

27Yves Scherer, Snow White and the Huntsman, installation view, 2016

33Yves Scherer, Tent, 2016
tent, book, pocket light, plant, sleeping bag, 220 x 170 x 120 cm

34Yves Scherer, Tent, 2016, detail

35Yves Scherer, Snow White and the Huntsman, installation view, 2016

36Yves Scherer, Snow White and the Huntsman, installation view, 2016

38Yves Scherer, K&Y (5), K&Y (6), 2016, installation view

39Yves Scherer, K&Y (5), 2016
gouache, photographs, pencil, crayon, paper, marker pen and tape on paperboard 87.2 x 107.5 cm

40Yves Scherer, Jeep Cherokee, 2016
installation, Casa Pedregal, car, plastic, fake blood, teddy bear, wood, tape, water bottle, starter kit, keys, virgin mary key chain, cookies, 4.60 m x 1.61 m

41Yves Scherer, Jeep Cherokee, 2016
installation, Casa Pedregal

43Yves Scherer, Jeep Cherokee, 2016, Casa Pedregal, detail

47Yves Scherer, Jeep Cherokee, 2016, Casa Pedregal, detail

46Yves Scherer, Jeep Cherokee, 2016, Casa Pedregal, detail

44Yves Scherer, Jeep Cherokee, 2016, Casa Pedregal, detail

45Yves Scherer, Jeep Cherokee, 2016, Casa Pedregal, detail

49Yves Scherer, Chase II, 2016, HD video, sound, 10 min loop

50   Yves Scherer, Chase II, 2016, installation view, Casa Pedregal

‘Snow White and the Huntsman’
by Yves Scherer
presented by Attilia Fattori Franchini & josegarcia, mx
Mexico City
Location 1: General Prim 30, Colonia Juarez, Mexico City
Location 2: Casa Pedregal, Avenida de Las Fuentes 180, Jardines del Pedregal, Mexico City
02.02 – 28.02. 2016

All the pictures are courtesy of the artist and josegarcia, mx
Photo: Diego Berruecos & Juan Carlos La Madrid

www.attiliaff.com
www.josegarcia.mx