Imagen Hunting” does not capture images; it confronts them, pierces them, transforms them. Here, the image ceases to be untouchable and becomes fragile, vulnerable to impact — opened up to reveal its internal structure.

In a world saturated with digital, immaterial images trapped in the logic of hyper-likes, this ritual positions itself as a form of resistance. Screens—immaculate, immutable surfaces—become penetrable bodies: a bow wounds them, a drill pierces them, a cutting disc fragments them. The dichotomy between analog and digital becomes a site of creation and conflict, where the machine not only destroys but also performs an action, a gesture.

Much like in viral internet videos where industrial machinery crushes and breaks objects with hypnotic seduction, Imagen Hunting embraces that same logic, presenting a machine that does not optimize, but subverts.

Between play and labor, the gesture oscillates: the child who explores and the adult who repairs merge into one. A ritual where the figure of the hunter is inhabited through the dynamics of the video game — in analog form — to return a body to the image. Here, the image does not merely represent violence: it is pierced by it.

From a LOW-TECH poetics, this practice questions the power dynamics of technological production: accelerated consumption, planned obsolescence, dependence on the new. What the industry discards becomes raw material for artistic action and experimentation.

The violence enacted upon the image does not destroy it, but displaces it toward a new existence. It transmutes. Like a technological spell, its rupture opens a crack from which the image is reborn—liberated from its superficial appearance.

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This performative and installative action, in which Leo Pum, together with Kanno on sound, embodies the character of the Hunter, serves as both the opening and scenography for the three-day micro-festival titled LORE (@enter.lore), held at Cal Massó art center in Reus, in collaboration with MEDOL Tarragona. The event also features performances by Bella Báguena as the Warrior, Matacandil (Eros Migos + Llum) as the Druids, Polifem as the Witch, and Guillermo Sarría as the Final Boss or Devil.

Curated by Leandro Mora and Vicent Fiblá, the project is grounded in the fusion of technology, tradition, nature, magic, and science. Drawing from role-playing games, fantasy novels, and video games, it constructs a world of its own: a lore.

— Helio Carbono